Pressiat
Paris fashion house. Custom Shopify theme, bilingual and multi-market.
A custom Shopify theme for Pressiat, a fashion house based in Paris.
The storefront is a theme of its own rather than a marketplace template with the colours changed. Every seasonal collection has its own editorial page, the catalogue is laid out edge to edge like a lookbook rather than as a grid of cards, and a product page gives the garment the full height of the screen.
The store serves several markets from one catalogue. Language and country both live in the URL, so a visitor reads the collection in their language and sees prices in their currency on the same page, and every page of the site has a translated counterpart.
Fashion is an unforgiving brief on the front end: the photography is the product, so anything the interface adds has to earn its place. The theme stays out of the way, and the clothes carry the page.
