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Soul Escape

Shopify store built from scratch, from branding to launch.

Year 2025
Timeframe 3 weeks
Stack
Shopify E-commerce UX
soulescapeparis.com↗

I designed and developed a Shopify store from scratch, handling the full setup from branding to launch: theme configuration, custom page templates, product structure, navigation design, and conversion-oriented UX.

I also optimised the store for SEO and mobile performance, and integrated the essential e-commerce features: collections, product pages, and a checkout flow that stays out of the way.

The result is a scalable Shopify boutique ready for sales, visibility and long-term growth.

Soul Escape homepage, full-bleed hero photograph
01
Soul Escape catalogue, products arranged by category
02
Soul Escape product page for the Crimson Odyssey shirt
03

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